JD Sports sells Footasylum to Germany’s Aurelius for 45 mln euros

 JD Sports sells Footasylum to Germany’s Aurelius for 45 mln euros


People pass by a JD Sports store in London, Britain April 11, 2017. REUTERS/Neil Hall/File Photo

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Aug 1 (Reuters) – Britain’s largest sportswear retailer JD Sports Fashion (JD.L) will sell Footasylum to German asset management firm Aurelius Group for an enterprise value of about 45 million euros ($46 million), the companies said on Monday.

Britain’s competition regulator last year ordered JD Sports to sell Footasylum after it found that the combination could lead to a “worse deal” for consumers. read more

JD Sports, which sells brands such as Nike (NKE.N), Adidas (ADSGn.DE) and Puma (PUMG.DE) in its physical and online stores, bought Footasylum in 2019 for 86 million pounds ($102.9 million) in its quest for dominance in the sportswear market.

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Sky News was the first to report in July that JD was in exclusive talks to sell Footasylum to Aurelius.

($1 = 0.9783 euros)

($1 = 0.8209 pounds)

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Reporting by Radhika Anilkumar in Bengaluru; Editing by Shounak Dasgupta

Our Standards: The Thomson Reuters Trust Principles.



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